SEO Tools
Tools that I use or trust when performing SEO website audits and analysis.
Search Engine Tools
- Google’s Webmaster Tools - Great diagnostic tool with real Google data
- Bing’s Webmaster Tools - Another great diagnostic tool for Bing/Yahoo
SEO Keyword Tools
- SEOMOZ - Tool for tracking search engine rankings on a regular basis
- SEMrush - Tool for keyword/competitor research
- Google AdWords Keyword Tool - (Free) – Get Google exact match search volume
- Keyword Discovery – Keyword research tool by trellian
- Wordtracker – Keyword research tool
- Authority Labs – Track search engine rankings
Link Building Analysis, Rankings & Management Tools
- Majestic SEO - In my opinion, provides the best data for backlink analysis
- Link Detective - Tool for link management / competitive backlink research
- RavenTools - “advertising and social media tools help you work faster and smarter.”
- SEOMOZ - Tool for tracking search engine rankings on a regular basis
- Authority Labs - Track search engine rankings
Website Crawling & Analysis
- Xenu’s Link Sleuth - Tool for crawling a website and its free
- Screaming Frog – SEO Spider Tool
- Google PageSpeed Insights - analyzes the content of a web page, then generates suggestions to make that page faster.
- Pingdom Test the Load Time of a Web Page - test the load time of that page, analyze it and find bottlenecks
SEO Browser Tools
- Firebug - Browser plugin to analyze cookies, page speed, alter CSS/HTML…
- LiveHTTPheaders - View HTTP headers of a page and while browsing.
Other SEO Tools:
- SEO Fundamentals (List of SEO tools) – SEMPO.org
- SEO Book - “offer[s] a wide array of free and paid SEO tools”
Website Analytics Packages
- Google Analytics (free)
- Omniture
- Webtrends
- Unica (IBM)
Articles on SEO Tools
- Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement – SearchEngineLand.com – Vanessa Fox
- GTD for SEOs – Simple Tools to Get More Done – SEOMOZ.org – Craig Bradford
- Blekko: A Search Engine Which Is Also A Killer SEO Tool – SearchEngineLand.com – Aaron Wall
Complete List of Tools
- Annie Cushing’s list of Must-Have Tools (Google docs format)