Search Engine Optimization (SEO)
Basic information about Search Engine Optimization
SEO is an acronym for Search Engine Optimization. Most experts agree it is a subset of internet marketing (also known as Search Marketing, Search Engine Marketing or SEM).
SEO Simplified
Search engine optimization is process that makes a website more efficient at driving targeted customers to a website from search engines.
SEO Explianed
Search Engine Optimization (when performed successfully) allows a website rank higher in search engines when specific terms or phrases are searched. The process of SEO will find the inefficiencies and opportunities for a website.
There are several factors that are taken into consideration when search engines determine which website should be listed and the order they are listed in. Because these factors are constantly changing across most search engines, it is very important that best practices be followed to ensure the best long term search engine ranking strategy.
Process of SEO
Search Engine Optimization can be broken down into several parts that all play a role in allowing a website rank better in search engines. The following are a few commonly used tactics used within the SEO industry.
- Keyword Research
- Link Building
- Site Architecture Optimization
- File Name Optimization
- Title Tag Optimization
- Meta Data Optimization (META description and keywords)
- Content Optimization
- Image Optimization
For more information on Search Engine Optimization, check out the SEO Resources page.
Somthing not accurate? I am always open to constructive critizism, and encourage it. Please contact Chris Phillips if you would like comment on something posted about Search Engine Optimization that is not accurate or any SEO information that was not mentioned.