Search Engine Marketing (SEM)
Overview on Search Engine Marketing
SEM Simplified
Search Engine Marketing is the practice of using online marketing strategies and techniques to drive targeted customers to a website from a search engine.
Search Engine Marketing is made up of several components:
- Search Engine Optimization (SEO - organic)
- Web Analytics (How to measure success online)
- Paid Placement (Google AdWords and Yahoo Search)
- Contextual Ads
- Paid Inclusion