News
04.21.2008
News updated
Chris Phillips News
Internet, SEO & search marketing articles and events
Presented SEO & SEM to Marketing Students
04.21.2008
I presented SEO and SEM to a group of senior marketing students at my Alma mater (West Chester University). Every spring my former professor Dr. Paul Arsenault brings in marketing professionals to present our jobs and career path since graduating.
Durning my presentation, I asked some additional questions and made some personal observations on Search Engine Marketing and Marketing Students.
Attended IM-DV Meeting
04.15.2008
The IM-DV meeting was good, not quite as big of a turnout as usual, but most likely because the date was moved. We discussed social marketing, search marketing for non-profits, Li's post: "Jason Calacanis - Why I Didn't Throw Veggies At Him...", SMX, SES, and other search marketing conferences that are in the works.
Attended IM-DV Meeting
03.11.2008
I attended the IM-DV Event in King of Prussia, PA. Once again had the privilege
of speaking with some experts in the SEO industry: Li Evans,
Bill Slawski, Kim Krause Berg, Greg Meyers,
Brian Cosgrove and Eric Hebert were just a few of those who attended the event.
Topics discussed included SEO,
web analytics, Google's new patent: Dynamic Exploration of Electronic Maps, yahoo's new patent: Techniques for Searching Future Events, social media, political SEM, SES, and personal stuff such as
Li's upcoming trip to Ireland.
Promotion!
02.19.2008
I have been promoted from my previous role as Associate Analyst, SEM to SEO Analyst. My new position will allow me to futher develop my SEO skills and take on larger more difficult projects.Attended Internet Marketers of Delaware Valley Event
01.08.2008
I met up with SEO experts from the mid-atlantic region at the Search Marketing Gurus Event. I had the pleasure of speaking with: Bill Slawski (SEO by the SEA), Liana “Li” Evans (Search Marketing Gurus), Greg Meyers, and other talented individuals. These events are great because it provides a friendly environment to speak with other experts in the SEM and SEO industry.Article for SMTrends Newsletter
12.12.2007
I wrote the follow-up to my last article for the SMTrends newsletter. The new one is "How Google Constructs Website Listings - Part 2". It includes information about how to optimize a website for google listings.Article for SMTrends Newsletter
12.5.2007
I wrote an article "How Google Constructs Website Listings - Part 1" for the SMTrends newsletter published by Avenue A Razorfish. It includes information about a new video released by Google's Matt Cutts on search engine listings.-
Attended PhIMA Event - Lucky Strike
11.8.2007
I had a great time bowling at Lucky Strike for the PhIMA (Philadelphia Interactive Marketing Association) Happy Hour. The event was held at Lucky Strike on Chestnut St. in Philadelphia, PA.
Article in SMTrends Newsletter
8.15.2007
I wrote an article "Don't Change Your Website for the iPhone" for the SMTrends newsletter published by Avenue A Razorfish. It includes information about the Apple iPhone and the potential need to make changes to a website to accomodate new mobile devices.-
Attended PhIMA Event - Noche
6.7.2007
I met some really great local marketing professionals at the latest PhIMA (Philadelphia Interactive Marketing Association) Happy Hour. The event was held at Noche on Chestnut Street in Philadelphia, PA.
Microsoft is buying AQuantive
5.18.2007
aQuantive owns Avenue A Razorfish (the company I work for), and Microsoft announced they have acquired aQuantive today. Read the Microsoft Press ReleaseMet with regional SEO Experts at Internet Marketers of Delaware Valley
5.17.2007
I was lucky enough to meet some brilliant SEO experts from the mid-atlantic region at the Internet Marketers of Delaware Valley Event. I had the pleasure of meeting: Bill Slawski (SEO by the SEA), Kim Krause Berg (cre8pc), Liana “Li” Evans (Search Marketing Gurus), Chris Boggs (Chris Boggs Blog) and other talented individuals... Everyone was down to earth, and easy to talk to. They were even very friendly to a new SEO (me). View the Pictures from the Search Marketing Gurus EventAttended SES (Search Engine Strategies) Conference
3.20.2007
I attended SES for the first time this year. It was a great experience and I was able to meet many SEO and SEM experts. I recommend this conference for anyone who wants to learn about Search Engine Optimization and Search Engine Marketing
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